Ad Spend ROI Calculator
Calculate return on investment for advertising campaigns
Total revenue from ad campaigns
Total amount spent on advertising
Additional costs (creative, agency fees, tools, etc.)
Quick Examples:
Frequently Asked Questions
What's a good ROI for advertising?
A good ROI is typically 200-400% (2:1 to 4:1 ROAS after costs). This means for every $1 spent, you earn $3-5 in revenue.
Should I use ROI or ROAS?
Use ROAS for quick performance checks. Use ROI for true profit analysis. ROAS is easier but can be misleading if additional costs are high.
How do I calculate ROI for brand awareness?
Awareness is harder to measure. Use brand lift surveys, search volume increases, and assisted conversions, or attribute value to impressions/engagement.
What is Ad Spend ROI?
Ad Spend ROI (Return on Investment) measures the profitability of your advertising campaigns by comparing revenue generated to total costs invested. Unlike ROAS which only considers ad spend, ROI accounts for all costs including creative production, agency fees, and tools.
ROI vs ROAS: What's the Difference?
ROI (Return on Investment)
ROI = (Revenue - Total Costs) / Total Costs × 100
ROAS (Return on Ad Spend)
ROAS = Revenue / Ad Spend