Back to Tools
eCPM Calculator
Calculate effective CPM from your ad earnings
eCPM Calculator
Calculate your effective cost per thousand impressions
$
Total revenue earned from ads
Number of ad impressions served
Quick Examples:
Frequently Asked Questions
What is eCPM?
eCPM (effective Cost Per Mille) measures your actual revenue per 1,000 impressions, regardless of the pricing model used (CPC, CPA, etc.).
How is eCPM different from CPM?
CPM is what advertisers pay. eCPM is what publishers earn per 1,000 impressions when all revenue sources are combined.
How can I increase my eCPM?
Improve content quality, optimize ad placements for higher viewability, and use competition (like Header Bidding) to drive up prices.
What is eCPM?
eCPM (effective Cost Per Mille) measures your actual revenue per 1,000 impressions. It's the best metric to compare monetization performance across different ad networks.
How to Calculate eCPM
eCPM = (Total Earnings / Total Impressions) × 1,000